Tuesday, March 29, 2005

Apple's Shuffle Gets More Air than Dee Brown


Has anyone else noticed that Apple has blown their entire marketing budget on making sure everyone watching the NCAA tournament buys an iPod Shuffle? There was a brief fifteen minute period when I actually wanted to download, I mean buy, that song. The only problem is that period was during the first half of the Michigan State/Old Dominion game back in the first round. After watching that damn commercial during every break in that game and every game since, I almost turned off the TV during this last weekend of overtime games where every timeout was used, thus forcing me to jam to what Apple considers to be the hippest new product on the market. If you haven't seen the commercial, get a TV or go here.

Also, what's with the idea of wearing MP3 players around your neck? I think it's a ridiculous idea. Now, if that happens to be the most convenient way for you to wear it, then by all means do it. But, as indicated on their website, Apple seems to think it is "the ultimate fashion statement." The little necklace thing is called a "lanyard." In case it hasn't been mentioned anywhere else, let me be the first to say that if you wear your MP3 player around your neck for any reason other than pure convenience, you are a dork. If anyone ever danced the way those black silouettes do in the commercial, there would be lawsuits everywhere for the dozens of eyes that would be knocked out by that little Shuffle flying around (the commercial conspicuously restricts the Shuffle's flight capabilities to make you think you wont choke yourself when dancing). Believe it or not, they even offer a lanyard for the iPod Mini. Since I now have a mini, trust me, that thing would bang into everything if worn around your neck. If you're dying for people to know that you have a Shuffle, or iPod, or iPod Mini, the white earphones are enough for most anyone who would care.

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